Since, Yahoo is not new in the advertising market. Therefore, they know all the tactics and basic needs of attracting a Publisher. However, in past Yahoo Publisher platform was not successful but this time the concept is extremely prominent, so one can expect more features from them. Following are the few robust features of this splendid platform
- 1. Make Full Use of Power Advertisers: This platform gives access to the one of the largest marketplace based on targeted keywords. A publisher can select his advertiser on the basis of his chosen keywords. No matter, what your niche is? Yahoo | Bing has appropriate advertisers for your content. Moreover, those are not just ordinary ads they are High Paying advertisements.
- 2. Keyword Base Targeted Ads: They have an automatic system that scans each and every page of a website and displays most appropriate advertisements. According to them, “Our aim is to keep balance among relevance and revenue to deliver outstanding performance boost”. The main idea behind studying the content is to provide relevant ads so visitors won’t feel shy from them.
- 3. Creative Advertising Units: It allows to create advertising units in just a few seconds and can customize them to complement your website’s feel and look. Publisher can select from a variety of ad sizes, design your own or choose from ready to use styles. Is That Simple enough?
- 4. Advertising Units on Autopilot: Mostly publishers don’t have enough time to design custom units. In this scenario, they can put any ad tag on autopilot mode, and the Yahoo ad specialist will take care of your advertising unit, performance and customization. in addition, Publishers can also take free of cost advice from the Yahoo Team.
- 5. Don’t Lose Mobile Users: Nowadays, more and more users are using Smartphones to browse the internet, so it’s essential to have mobile based advertisements. Yahoo | Bing Ad Network supports mobile platforms i.e. (iPhone, iPad and iTouch), Android and Blackberry smart phones and tablets. It is deliberate by skilled developers so it would not affect the browsing experience of a mobile user.
- 6. Track Performance of Website in Real-time: It also provides a publisher tool that allows to monitor all the ad impressions in real-time. The reporting interface has all the information about your earnings. Just like other popular platform, they also provide graphical representation so a publisher can easily compare his earning without facing any hesitation whatsoever.
Control Your Ads With Ease: No one knows his audience better than the Publisher, so this platform allows additional controls to enhance the optimization process according to your desire needs and prevent unwanted advertisement to be displayed on your website.
