Thursday, 16 May 2013

YouTube Advertising : The Tipz

YouTube advertising and monetization of the videos on your channel through the YouTube Partner program is available in just about every country these days. Yet picking the right ads for your YouTube Videos can make a huge difference in your earning potential.
Wait – you mean you haven’t even started monetizing your YouTube channel yet? Ok, I’ll take things slow so you don’t miss anything.
Look guys, here’s the deal:
People always ask me to take a look at their blogs and give them my advice about how they can get more traffic or how they can reduce their bounce rate. 90% of the time when I visit their blogs the first thing I see is AdSense.
I mean there’s AdSense in the header,
AdSense is displayed above the content of the blog post,
AdSense flashing over on the sidebar….
You know what I’m talking about right?! My point is with all those ads all over the place there’s no wonder some blogs have such a high bounce rate and no wonder people visit your blog one time and never return.
Have you ever heard this saying? “It’s time to flip the script”

Time for You to Take Advantage of YouTube Advertising

Take those flashing Google AdSense blocks down from your blog and put them up where they will get more clicks – on YouTube!
Talk about having your cake and eating it too – what you need to do is upload some interesting videos up on YouTube, join the YouTube Partner program, connect your AdSense account and you’ll earn more in AdSense Revenue during one month then you can earn using flashing AdSense banners on your blog.
Trust me on that one 
Ok, now that we got that out of the way, here’s the deal on how to monetize YouTube videos.
When it comes to a successfully monetizing your content on YouTube, the most important thing you need to do is have good titles and meta data in the description and tags of your video – the same way you have them on your blog posts. Keep in mind that YouTube is the number two search engine on the planet so why not take advantage of it. To top it all off, YouTube provides free hosting for your videos too (which is nothing to sneeze at by the way).
In the video, I cover the following topics:
YouTube Commercials and Ad formats
How to turn on video monetization
What are YouTube display ads
What are TruView in-stream ads and how to turn them off
What are Call to Action Overlays (James Wedmore taught me about those)
How to add tags from YouTube suggested tags

Get Started with YouTube Videos for Advertising

If you watched the video, you’ll remember that I admitted to making a huge mistake where with the SEO of my videos is concerned. I was using the wrong tags! It’s easy enough for me to fix that by following the relevant suggestions from YouTube so I can promote my content more effectively on the platform.
YouTube no longer displays the video tags to users on the site. Here’s a tip to reveal the tags: Right click on the page and select “View Page Source”. To see the tags search for: < meta name = “keywords”
What about you, have you made the same mistake with your video tags? Let me know in the comments if you’re ready to get started with monetizing your videos and taking advantage of YouTube Advertising formats.
In March 2013, Google added an option for us to block specific advertisers from appearing on our YouTube videos. This is something we were able to do for our websites and blogs for several months. Log into your AdSense account and go to “Allow & Block Ads”.
On the sidebar look for “More Products” and then “Content Hosts” next you can enter the URL’s of any AdSense advertisers you want to block from appearing on your YouTube videos.

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